BEIK was one of the first labels Dais considered stocking after meeting them at Margin trade show in February of this year. As we were walking around the room, in an anti clockwise fashion, going from label to label, BEIK just stood out and couldn’t wait to get to about 3/4s of the way round to meet the guys behind the mask.
I was welcome to the collection by Karim and Ahmed. The rest is history.
6 months down the line Dais Boutique is proud to be housing their AW10 collection which mixes classic and contemporary with ease.
Dais Boutique caught up with Karim to ask him a few quick questions regarding Beik’s AW-collection.
Where do Beik hail from?
Beik is a combination of west and east, with inspiration coming from both spectrums their respective people and culture fusing it with modern influences creating a distinctive image.
What is Beik aiming to achieve with their collections?
Beik is aiming to explore the boundaries and limits of design creativity that could be achieved within the traditional scope of menswear.
It aims at mixing the old and the new, traditional and casual.
What are the guiding principles that shape your designs?
Who is the typical BEIK man?
Well, Typical Beik man is someone who is into elegance and fashion, someone who cares about what he wears daily, someone who wants to stand out with fashionable clothes in his day-to-day life.
Dais Boutique will be one of only 3 boutiques in the UK selling this quality menswear brand.
Beik will be available from Saturday 14th August 2010, Second floor, Byram Arcade, Huddersfield, HD1 1ND.